Reading Borgerhoff & Lamberigts like a book

About this project

It has been a month since we launched the new Borgerhoff & Lamberigts webshop. This forward-thinking publisher wanted a new custom e‑commerce solution fully prepared for a more hybrid range of products. This bespoke web shop also deviates from the standard approach that is typically a storefront with all possible products. We prepared the platform to integrate and mix interesting content with products, brands, services and authors. This first launch is only the beginning.

About Borgerhoff & Lamberigts

Borgerhoff & Lamberigts is a Belgian publisher and production company that’s seen much vertical growth in recent years. As a book publisher, they focus on quality non-fiction authorship, and their imprint Owl Press has a strong niche in scientific and educational publications. As a digital agency, Borgerhoff & Lamberigts have taken on digital brands like TAGMAG (with Bits of Love!) and Nooit Meer Diëten. Finally, they produce many programmes for VRT, Eén & Canvas. This growing range of products and services asked for a new and optimized website that covers all aspects of this flourishing company.

Challenge

Contrary to the growth in their brand and trendy products, Online sales suffered from sales performance issues on the previous platform. As a part of our elaborate discovery trajectory, we uncovered all technical and user journey obstacles. Together we translated this new strategy to goal-driven metrics and KPI’s. Based on these priorities, we worked on creating visual prototypes for user testing.

Process

Style guide and design system

Based on only their existing logo, we created a full-fledged design system that can be extended and built upon in service of all other digital products and offerings (e.g. courses, newsletters, platforms,…) for the best possible customer experience.

User journey and UX

Next to twenty-five genres and a curated bestsellers page, the website also offers a dynamic home screen that holds topicals, like Mother’s Day, into account. The efficient and integrated content management system enhances the customer experience without creating more workload for the Borgerhoff & Lamberigts team. Lastly, we thoroughly revised and optimized the check-out flow to ensure a successful conversion to e‑commerce.

Results

Custom e‑commerce with Craft Commerce

We seamlessly integrated digital services, like webinars or coaching newsletters, into their website. To achieve this, we decided to replace their previous Shopify webshop with a better and more optimal Craft Commerce webshop. An important reason for this decision was the more content-driven approach and adaptability of Craft Commerce. Whereas Shopify limits us in creating additional pages, we can design and implement customized pages and content with Craft Commerce.

Bits of Love as an integrator

Additionally, CB Logistics supports the new storefront thanks to a customized integration. This expert in book distribution in Belgium and the Netherlands will ensure fast book deliveries. The integrations with Klaviyo and Make enable automated marketing- & sales processes on top of that.

Conclusion

We consider the soft launch of this brand new Borgerhoff & Lamberigts website a success as customers very positively embraced it! Additionally, their content management is 70% more efficient.

Our collaboration continues beyond the launch of this website. Bits of Love developed a digital strategy for Borgerhoff & Lamberigts and will continue to be their digital partner to attain set goals.