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Written by Mattie Crombez

Posted on 28/11/2024

Mattie Crombez

VoteSmart: Simplifying Ireland’s Complex Elections

As Belgium’s coalition talks continue after a busy election year, 2024 has also been eventful beyond our borders. Tree Company and Bits of Love are thrilled to announce VoteSmart, a bespoke voting aid created in partnership with the Irish Independent.

Vote Smart banner

Ireland’s unique ranked-choice voting system and its constituency-based approach make navigating elections a challenge for many voters. Each constituency features its own lineup of parties and a significant number of independents, adding layers of complexity. That’s where VoteSmart comes in.

Building on the success of De Stemtest”, we’ve designed VoteSmart to address these complexities and empower Irish voters. Tailored to Ireland’s political landscape, the tool helps users explore candidates’ opinions within their constituency, enabling them to confidently rank their choices.

Highlights

What makes VoteSmart stand out?

  • A great user interface tailored to be highly inclusive, ensuring accessibility for all voters.
  • Comparative tools that allow voters to conduct a real-time, detailed comparison of parties’ stances on key issues.
  • Privacy by design, ensuring voter data remains secure and protected.
  • Perfect embed capabilities for media channels, seamlessly functioning across web and mobile.
  • Scalable architecture designed to handle massive audiences, proven by over 200,000 participants already.

With VoteSmart, we’ve combined technical innovation and thoughtful design to create a tool that not only informs but also empowers voters. Whether accessed on mobile or desktop, the experience is intuitive, secure, and ready to support Ireland’s democratic process.

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Better User Experience?

We help align user and business goals for optimal satisfaction.

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